"A long time from now in a kingdom far away, an emperor a meme-lord is tricked by two conmen into using comic sans in a high-quality gif. They sell it to the meme-lord as irony-text, a typeface whose purpose is expressing no purpose at all – perfect for shitposts. Dubious at first -
it did look an awful lot like comic sans - the meme-lord eventually relented at the offhanded, ‘Only normies don’t get it’ from conman number 2. The denizens of the internet did what they do and spread the meme, comic sans and all, each person assuming they are the ..."
James Sirrell is a UK-based artist working with mixed media, such as alternative photography, found objects, and textiles. His practice often revolves around a storyline in which critique and homage are combined by employing his own thought-up alter-egos and simultaneously referencing iconic artists, singers, and writers through appropriation and adaptation. In Please Queue Here's exhibition "I have made lots of mistakes but I have never been wrong", the viewers encounter this in the figure of a cowboy as the archetypical vehicle for an idea of masculinity that is heteronormative and white, a childhood hero that hasn't aged well but also never quite left.